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The Nexus
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digital discounts

Coverage of digital discounts in the Nexus archive.

Earliest in view: Aug 4 · 15:23 UTCMost recent: Aug 5 · 16:38 UTC
Co-mentioned in this coverage
McDonald'sorganization2Chris Kempczinskiperson2value menutopic1under-$3 value menutopic1Skye Andersonperson1Joe Erlingerperson1under $3 value menutopic1
Recent coverage
  • BUSINESSAug 5 · 16:38 UTCBUSINESS INSIDER
    McDonald's is rethinking its value menu. We want your take.

    McDonald's is rethinking its value menu after challenges with its latest offerings and digital discounts. The company's CEO acknowledged execution issues, including difficulties rolling out an under-$3 menu and overlapping promotions, which contributed to slower US sales growth.

  • BUSINESSAug 4 · 15:23 UTCBUSINESS INSIDER
    McDonald's is facing slowing sales. Its under $3 value menu shows why

    McDonald's US sales growth slowed to 0.8% in Q2 compared to 2.5% in the prior year, with CEO Chris Kempczinski attributing the decline to challenges with the new under $3 value menu and reduced digital discounts. Franchisees inconsistently implemented the menu, and the promotion-heavy quarter overwhelmed customers.