Dossier
electric vehicle price wars
Coverage of electric vehicle price wars in the Nexus archive.
- China's auto CEOs become influencers
Chinese electric vehicle executives are becoming social media influencers to boost attention as profits decline amid price wars. Notable examples include Xiaomi's Lei Jun livestreaming a 15-hour road trip and Nio's founder cooking and sleeping in an SUV. While 74% of Fortune 500 CEOs maintain social media accounts globally, the trend carries risks including backlash and hate speech.