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The Nexus
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influencer marketing

Coverage of influencer marketing in the Nexus archive.

Earliest in view: Jun 21 · 12:00 UTCMost recent: Jun 21 · 12:00 UTC
Co-mentioned in this coverage
Cannes Lionsplace1Alex Cooperperson1Emily Sundbergperson1Cindy Chenperson1Josh Richardsperson1David Dobrikperson1Margot Hauer-Kingperson1UTAorganization1Bain & Companyorganization1SharkNinjaorganization1Emarketerorganization1creator commercetopic1
Recent coverage
  • BUSINESSJun 21 · 12:00 UTCBUSINESS INSIDER
    Creators are the new kings of advertising's biggest bash

    Creators are central figures at the 2025 Cannes Lions advertising festival, with over 250 influencers attending to secure brand deals, speaking roles, and content opportunities. The shift reflects marketers' growing reliance on creators for consumer engagement, as industry experts highlight the rise of creator commerce and the decline of traditional broadcast advertising.