Dossier
marketing content
Coverage of marketing content in the Nexus archive.
- Wowcher apologises for email referencing toddler crocodile attack
Wowcher apologized for an email referencing a crocodile attack on a toddler at a zoo, using the phrase 'Snap up these deals quicker than a croc can catch a kid!' in a promotional subject line. The company stated it is urgently reviewing its marketing content following the backlash.