Dossier
organic cotton
Coverage of organic cotton in the Nexus archive.
- Everlane, Shein, and the myth of sustainable fashion
Everlane, a direct-to-consumer clothing brand founded in 2011, initially promoted minimalist, affordable 'modern basics' with an invitation-only model. Over time, it shifted to higher prices and opened physical stores, while also committing to sustainability goals like reducing carbon emissions and using organic cotton. The article questions the brand's sustainability claims and its evolving business strategy.