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rebuilding a wayward brand

Coverage of rebuilding a wayward brand in the Nexus archive.

Earliest in view: Jun 29 · 04:00 UTCMost recent: Jun 29 · 04:00 UTC

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BUSINESSJun 29 · 04:00 UTCFINANCIAL TIMES WORLD
‘You saw it get out of hand’: WeWork’s CEO on rebuilding a wayward brand
WeWork's CEO, John Santora, discusses rebuilding the company's brand after transitioning from a traditional property group. The article highlights his role in helping the once-disruptive company mature.