Dossier
run clubs
Coverage of run clubs in the Nexus archive.
- Luxury Spending Drives Running Culture
Bloomberg Retail Reporter Lily Meier notes that running has evolved into a lifestyle and status symbol, with run clubs driving demand for premium apparel, accessories, and social experiences. Brands benefit from consumers spending on high-end performance gear that blends athletic function with fashion, while running remains accessible to those preferring simpler equipment.
- Why run clubs and trekking groups are becoming friendship hubs for adults in Thiruvananthapuram
Outdoor communities such as run clubs and trekking groups in Thiruvananthapuram are helping adults form friendships, stay accountable, and enhance their physical and mental well-being. These groups are fostering social connections in Kerala’s capital.