Dossier
sea of sameness
Coverage of sea of sameness in the Nexus archive.
- Mastercard's former CMO says we're entering a 'golden era' for marketing
Raja Rajamannar, Mastercard's former chief marketing and communications officer, discusses AI's dual role as a threat and opportunity in marketing. He warns of a 'sea of sameness' from AI-generated content but emphasizes the growing importance of creativity and consumer insight to differentiate brands.