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The Nexus
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themed initiatives

Coverage of themed initiatives in the Nexus archive.

Earliest in view: Jun 29 · 08:00 UTCMost recent: Jun 29 · 08:00 UTC
Co-mentioned in this coverage
Tourism Malaysiaorganization1Visit Malaysia 2026topic1Chinese touriststopic1digital marketingtopic1key opinion leader collaborationstopic1short-video contenttopic1
Recent coverage
  • BUSINESSJun 29 · 08:00 UTCSCMP CHINA
    Tourism Malaysia lays out plan to entice Chinese travellers

    Tourism Malaysia is targeting Chinese tourists through digital marketing, key opinion leader collaborations, short-video content, and themed initiatives as part of its Visit Malaysia 2026 campaign. The strategy aligns with trends like short videos, lifestyle apps, online personalities, and newly opened routes beyond China's major cities.