Dossier
traditional advertising
Coverage of traditional advertising in the Nexus archive.
- Traditional advertising is dead, says the marketer who cut Mastercard's ad budget by 70%
Raja Rajamannar, Mastercard's Senior Fellow, permanently reduced the company's advertising budget by 70%, shifting funds to consumer experiences and engagement programs. He argues traditional advertising is ineffective due to consumer overload and distraction, advocating for creativity and human connection in marketing.