BUSINESSFOX NEWS
How soft-drink giant Pepsi lost big when it took on Yoo-hoo
PepsiCo Inc. introduced Devil Shake in 1966 to compete with Yoo-hoo but discontinued it within a year after losing millions, selling the operations to Yoo-hoo for $1. Yoo-hoo's shelf-stable technology, which Pepsi failed to account for, gave it a competitive edge. Yoo-hoo, founded in the 1920s, has maintained its market presence through nostalgic branding despite past failed flavor experiments.
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