Dossier
PepsiCo Inc.
Coverage of PepsiCo Inc. in the Nexus archive.
- How soft-drink giant Pepsi lost big when it took on Yoo-hoo
PepsiCo Inc. introduced Devil Shake in 1966 to compete with Yoo-hoo but discontinued it within a year after losing millions, selling the operations to Yoo-hoo for $1. Yoo-hoo's shelf-stable technology, which Pepsi failed to account for, gave it a competitive edge. Yoo-hoo, founded in the 1920s, has maintained its market presence through nostalgic branding despite past failed flavor experiments.
- PepsiCo Beats on Salty Snacks Rebound, Beverage Innovation
PepsiCo Inc. outperformed expectations due to a rebound in salty snacks and beverage innovations. The article highlights the company's strong performance in these segments.