BUSINESSLA TIMES CALIFORNIA
With Highway 1 open, Big Sur braces for its busiest summer in years
Highway 1 is open, leading to a significant increase in visitors to Big Sur. Restaurant and retailer guest counts have risen 40% compared to last year, with northbound traffic at Ragged Point surging 900% year-over-year.
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Adjacent reporting
- With Highway 1 open, Big Sur braces for its busiest summer in years
- Tourists rushing back to Big Sur after reopening of Highway 1, state officials say
- Job openings in April surged to 7.6 million, the highest in nearly two years
- AI traffic to US retailers rose 393% in Q1, and it’s boosting their revenue too
- Bookings boom for British staycations this summer