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The Nexus
BUSINESSJun 4 · 10:00 UTCLA TIMES — LOCALChristopher Reynolds

With Highway 1 open, Big Sur braces for its busiest summer in years

Highway 1's reopening has led to a surge in visitors to Big Sur, with restaurant and retailer guest counts rising 40% year-over-year and northbound traffic at Ragged Point increasing 900%.

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