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The Nexus
BUSINESSJun 7 · 10:28 UTCBUSINESS INSIDERAlex Nicoll ([email protected])

I started roasting private equity bros as a joke. Now, I've turned it into a $1 million business.

Johnny Hilbrant's parody character PE Guy has grown into a $1 million business through revenue streams like Cameo, TikTok, brand partnerships, and corporate events. The character, initially a joke, gained popularity with finance professionals and secured brand deals with companies like The Black Tux and fintech Ramp.

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Mentioned
Johnny HilbrantpersonPE GuytopicCameoorganizationTikTokorganizationThe Black TuxorganizationRamporganizationBoll and BranchorganizationDaily HarvestorganizationBrian Baumgartnerperson
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