Dossier
Boll and Branch
Coverage of Boll and Branch in the Nexus archive.
- I started roasting private equity bros as a joke. Now, I've turned it into a $1 million business.
Johnny Hilbrant's parody character PE Guy has grown into a $1 million business through revenue streams like Cameo, TikTok, brand partnerships, and corporate events. The character, initially a joke, gained popularity with finance professionals and secured brand deals with companies like The Black Tux and fintech Ramp.