The world wants more high-protein products, but there’s not enough whey to go around

Global demand for high-protein products is outpacing the supply of whey protein, a dairy byproduct used in food and supplements, causing price surges and shortages. Prices for whey protein concentrate and isolate have risen sharply in the U.S. and Europe, with wholesale costs increasing by over 150% in some cases. Reduced exports to China and strong domestic demand for protein-rich foods are exacerbating the supply strain.