BUSINESSLAIST
Taco truck lessons: What we learned from our father
Rafael De Anda, owner of Taqueria Hoy, passed his business to his sons Raphael and Christian after being diagnosed with colon cancer in 2011. The family business, originally a food truck, now operates in Orange, Santa Ana, and Anaheim, emphasizing simplicity, quality, and customer loyalty. The sons highlight lessons learned from their father, including maintaining high-quality tacos and honoring staff and customers.
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