Prudential Financial's lead marketer says taste will win out over 'generic AI'

Prudential Financial's chief brand and marketing officer, Richard Parkinson, discusses the 'Keep Asking' claymation ad campaign for PGIM, which targets problem-solving customers. The campaign uses a raised hand as a universal symbol for questioning and broke conventional advertising norms, despite initial internal hesitation. Parkinson emphasizes the importance of differentiation in marketing amid AI's growing role.