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AI in marketing

Coverage of AI in marketing in the Nexus archive.

Earliest in view: Jun 22 · 14:03 UTCMost recent: Jun 22 · 14:03 UTC
Co-mentioned in this coverage
Prudential Financial Inc.organization1PGIMorganization1Richard Parkinsonperson1Keep Askingtopic1claymationtopic1problem-solving customerstopic1
Recent coverage
  • BUSINESSJun 22 · 14:03 UTCBUSINESS INSIDER
    Prudential Financial's lead marketer says taste will win out over 'generic AI'

    Prudential Financial's chief brand and marketing officer, Richard Parkinson, discusses the 'Keep Asking' claymation ad campaign for PGIM, which targets problem-solving customers. The campaign uses a raised hand as a universal symbol for questioning and broke conventional advertising norms, despite initial internal hesitation. Parkinson emphasizes the importance of differentiation in marketing amid AI's growing role.