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The Nexus
BUSINESSJun 23 · 15:48 UTCBUSINESS INSIDERSydney Bradley ([email protected])

Pinterest CEO Bill Ready wants advertisers to see the platform as a search engine for shopping

Pinterest CEO Bill Ready emphasizes the platform's role as a visual search engine for shopping, leveraging AI to enhance product recommendations and advertising. The company reports over 80 billion monthly searches, with more than half being commercial, and has launched AI-driven tools like 'Pinterest Performance+' to improve ad targeting.

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