BCG
Coverage of BCG in the Nexus archive.
- The skill BCG's North America boss thinks matters more in the AI era
Mel Wolfgang of BCG notes that future consultants must combine technical proficiency with critical thinking skills and judgment. Although BCG is accelerating hiring for both technical talent and business generalists, he emphasizes that human abilities, such as framing problems and working the analytics, remain essential even when using AI tools like Claude and Codex.
- I was a consultant at BCG who struggled to land a project. Here's how I turned it around.
Jonathan Chan, who spent five years consulting at Boston Consulting Group, faced difficulties landing projects after joining. To turn his situation around, he created a self-pitch deck titled "Will Write Slides for Food" and shared it with known partners and principals. After this effort, he eventually landed a project and was never benched again.
- This tech job is in huge demand right now, Cursor's head of talent says
The forward-deployed engineer is identified as one of the most in-demand roles in tech, described as sitting between software engineering, consulting, and product. These engineers help companies adopt and personalize AI by integrating with clients and customizing technology to meet business needs. Demand for this role has rapidly increased during the AI boom, with salaries at major AI companies reaching high levels.
- Sun Life launches global private wealth platform targeting Asia’s booming HNWI market
Sun Life is launching a global private wealth platform targeting Asia’s high-net-worth individuals (HNWIs), driven by the region’s surging wealth growth and cross-border asset management needs. Asia’s HNWI wealth reached $29.7 trillion in 2025, with clients diversifying assets across jurisdictions like Singapore, Bermuda, and Hong Kong. Insurers are leveraging insurance products as tools for wealth preservation, governance, and legacy planning amid macroeconomic uncertainties.
- The End of Discs
Sony announced that new PlayStation games will be available only as digital downloads starting in 2028, marking a shift away from physical discs. The transition reflects broader industry trends toward digital entertainment, with 80% of PlayStation game purchases already being digital in recent years. The article discusses the decline of physical media and its implications for ownership, reselling, and corporate control.
- Companies are buying AI tools. That doesn't mean they know what to do with them.
New reports from BCG, Ramp, and Revelio Labs indicate that successful AI adoption in companies requires strategic organizational change rather than mere tool deployment. High-intensity AI adopters, spending over $34 monthly on AI, saw greater workforce growth than low-intensity users, but BCG's survey found 66% of workers received limited guidance on leveraging AI time savings, highlighting a gap between tool access and strategic implementation.
- Armani Taps BCG as Fashion Group Adapts to Post-Founder Era
Armani has partnered with BCG to help its fashion group adapt to the post-founder era. A Giorgio Armani luxury boutique in Florence is mentioned in the article.
- In the AI age, clients are now asking consulting firms to have 'skin in the game'
Clients are urging consulting firms to adopt outcome-based pricing for AI projects, sharing risk instead of fixed fees. Major firms like BCG, Accenture, and McKinsey are shifting to variable-fee arrangements as AI adoption's uncertain ROI drives demand for risk-sharing models. Consulting firms are also deploying internal AI tools to streamline work and support client AI transformations.
- Workers with this mindset are thriving in the AI era, says BCG leader
Julia Dhar of BCG highlights the importance of a 'high-agency mindset' for workers to thrive in the AI era. Proactive employees who seek clarity, build skills, and take initiative are better positioned to adapt to AI-driven workplace changes, according to BCG's 2026 AI at Work Research report.
- BCG's Mark Abraham
BCG's Mark Abraham states that chief marketing officers (CMOs) are increasingly leading artificial intelligence strategy, overseeing budgets and decision-making processes. The article highlights the evolving role of CMOs in AI strategy within organizations.
- How top CMOs are making risk central to their marketing playbooks
Top CMOs from Duolingo, Gap, and American Express emphasized risk-taking and authenticity over AI in marketing strategies during a panel at Business Insider's CMO Insider Breakfast in Cannes. Examples included Duolingo's controversial Super Bowl ad and Gap's viral 'Better in Denim' campaign featuring Katseye, highlighting platform-specific content creation and creative risks as key to breaking through digital fragmentation.
- Pinterest CEO Bill Ready wants advertisers to see the platform as a search engine for shopping
Pinterest CEO Bill Ready emphasizes the platform's role as a visual search engine for shopping, leveraging AI to enhance product recommendations and advertising. The company reports over 80 billion monthly searches, with more than half being commercial, and has launched AI-driven tools like 'Pinterest Performance+' to improve ad targeting.
- Marketers, it's okay to let creators get experimental with your ads
Marketers should grant creators more creative freedom in ad campaigns to enhance performance. Adam Waheed (Adam W) and Google's Sean Downey emphasized open-ended briefs and collaboration, noting that top-performing creator ads arise when brands reduce strict messaging control. Creator ad spend is projected to reach $44 billion this year, growing faster than the broader ad industry.
- 'Shark Tank' investor Kevin O'Leary says the companies he backs are skipping consultants and going straight to AI
Kevin O'Leary, a 'Shark Tank' investor, claims companies he backs are replacing consultants with AI for tasks like retail distribution strategy. Consulting firms are adapting by integrating AI tools and services, but O'Leary argues long-term consulting careers risk stagnation. Firms like McKinsey, BCG, and Accenture report significant AI-related work in their practices.
- Mainland IPOs fuel Hong Kong's comeback
Hong Kong is experiencing a financial comeback driven by a boom in Chinese IPOs, overtaking Switzerland as the top hub for cross-border wealth. The city is strengthening its role as China’s gateway to global markets, aided by global wealth diversification to mitigate geopolitical risks.