In the AI age, clients are now asking consulting firms to have 'skin in the game'

Clients are urging consulting firms to adopt outcome-based pricing for AI projects, sharing risk instead of fixed fees. Major firms like BCG, Accenture, and McKinsey are shifting to variable-fee arrangements as AI adoption's uncertain ROI drives demand for risk-sharing models. Consulting firms are also deploying internal AI tools to streamline work and support client AI transformations.