Bret Greenstein
Coverage of Bret Greenstein in the Nexus archive.
- In the AI age, clients are now asking consulting firms to have 'skin in the game'
Clients are urging consulting firms to adopt outcome-based pricing for AI projects, sharing risk instead of fixed fees. Major firms like BCG, Accenture, and McKinsey are shifting to variable-fee arrangements as AI adoption's uncertain ROI drives demand for risk-sharing models. Consulting firms are also deploying internal AI tools to streamline work and support client AI transformations.
- A consulting firm's AI chief explains why it's using agents to give free business advice to anyone who wants it
West Monroe, a midsize advisory firm, has launched six AI agents offering free strategy-style reports on topics like business model risk and AI use case prioritization. The AI-generated insights aim to democratize access to early-stage consulting analysis, which the firm claims now has near-zero marginal production costs.