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The Nexus
BUSINESSJun 24 · 06:55 UTCBUSINESS INSIDERJulia Hood ([email protected])

BCG's Mark Abraham

BCG's Mark Abraham states that chief marketing officers (CMOs) are increasingly leading artificial intelligence strategy, overseeing budgets and decision-making processes. The article highlights the evolving role of CMOs in AI strategy within organizations.

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Mark AbrahampersonBCGorganizationCMOstopicartificial intelligence strategytopic
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