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The Nexus
BUSINESSJun 23 · 17:59 UTCBUSINESS INSIDERLucia Moses ([email protected])

How top CMOs are making risk central to their marketing playbooks

Top CMOs from Duolingo, Gap, and American Express emphasized risk-taking and authenticity over AI in marketing strategies during a panel at Business Insider's CMO Insider Breakfast in Cannes. Examples included Duolingo's controversial Super Bowl ad and Gap's viral 'Better in Denim' campaign featuring Katseye, highlighting platform-specific content creation and creative risks as key to breaking through digital fragmentation.

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Manu OrssaudpersonElizabeth RutledgepersonFabiola TorrespersonDuolingoorganizationGaporganizationAmerican ExpressorganizationCMO Insider BreakfasteventBetter in DenimtopicKATSEYEorganizationBusiness InsiderorganizationBCGorganizationPayPalorganizationLinkedInorganization
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