Manu Orssaud
Coverage of Manu Orssaud in the Nexus archive.
- What Reddit's ChatGPT citations collapse means for marketers
Reddit's share of ChatGPT citations has recently plunged, with one source reporting an 86% drop in mid-August. While this change causes concern among marketers, expert analysis found that ChatGPT still regularly consults Reddit when generating answers but cites it less often in the final response visible to users. Industry experts advise CMOs that they must remain agile and diversify strategies instead of relying on a single source for AI visibility.
- How top CMOs are making risk central to their marketing playbooks
Top CMOs from Duolingo, Gap, and American Express emphasized risk-taking and authenticity over AI in marketing strategies during a panel at Business Insider's CMO Insider Breakfast in Cannes. Examples included Duolingo's controversial Super Bowl ad and Gap's viral 'Better in Denim' campaign featuring Katseye, highlighting platform-specific content creation and creative risks as key to breaking through digital fragmentation.