What Reddit's ChatGPT citations collapse means for marketers

Reddit's share of ChatGPT citations has recently plunged, with one source reporting an 86% drop in mid-August. While this change causes concern among marketers, expert analysis found that ChatGPT still regularly consults Reddit when generating answers but cites it less often in the final response visible to users. Industry experts advise CMOs that they must remain agile and diversify strategies instead of relying on a single source for AI visibility.