The new place to advertise your celeb-filled Series A funding round is ... a NYC bodega?

Phia, a fashion-meets-AI startup co-founded by Phoebe Gates and Sophia Kianni, is advertising its $35.5 million Series A funding round at a NYC bodega on Kenmare Street. The ad features celebrity investors like Khloe Kardashian, Ice Spice, and Jessica Alba, though the bodega itself sells everyday items like sandwiches and cigarettes.