Phoebe Gates

Bloomberg's investigation revealed that Phoebe Gates and cofounder Sophia Kianni knew their AI shopping extension, Phia, was secretly taking credit for sales it did not generate. The practice involved a method called "cookie stuffing," where Phia hijacked checkout pages to swap out legitimate referral codes for its own until Bloomberg tested more than 50 sites. Phia stated that the feature is eliminated and transactions are being reversed.

Internal Slack messages suggest that both Phoebe Gates and Sophia Kianni were aware of Phia's alleged practice of stealing affiliate credit as far back as December. This knowledge, revealed in the internal communications, reportedly contradicts public statements made by the company.

Phia, a shopping app cofounded by Phoebe Gates and Sophia Kianni, is offering refunds after acknowledging it earned commissions from sales it did not drive. The app is temporarily suspended from Impact.com and working with affiliate networks to correct attribution errors.

Phoebe Gates' startup has drawn scrutiny over its tracking practices.

Phoebe Gates' AI shopping app Phia is reportedly accused of claiming unearned affiliate sales through fake clicks. Gates, who is Bill Gates' daughter, founded the app alongside Sophia Kianni.

Phoebe Gates' business co-founder allegedly bragged about creating a fake male assistant before fraud allegations emerged. The claims involve a fabricated assistant and prior admissions by the co-founder.

Phoebe Gates, daughter of Bill Gates and Melinda French Gates, cofounded AI shopping startup Phia, which raised $43 million and is valued at $185 million. She aims to distance the company from her family's influence, stating the venture should stand on its own merit. Phia's browser extension faced allegations of 'cookie stuffing,' a practice where it allegedly claimed credit for online sales it did not drive.

Phia, a shopping startup co-founded by Bill Gates’ daughter Phoebe and Sophia Kianni, is accused of using 'cookie stuffing' to claim commissions for sales it did not generate, according to a Bloomberg investigation. The practice allegedly allowed the company to receive credit for purchases it did not earn.

Phia, a fashion-meets-AI startup co-founded by Phoebe Gates and Sophia Kianni, is advertising its $35.5 million Series A funding round at a NYC bodega on Kenmare Street. The ad features celebrity investors like Khloe Kardashian, Ice Spice, and Jessica Alba, though the bodega itself sells everyday items like sandwiches and cigarettes.

Phia, an AI-powered shopping app founded by Phoebe Gates and Sophia Kianni, has announced dozens of celebrity investors. The founders discuss the app's launch and future plans.