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The Nexus
BUSINESSJun 26 · 14:37 UTCBUSINESS INSIDERLara O'Reilly ([email protected])

Creativity strikes back at the Cannes Lions advertising festival

The 2023 Cannes Lions advertising festival emphasized human creativity over AI, with Chipotle's Fernando Machado criticizing overreliance on optimization tools. A Havas study revealed 84% of brands face consumer indifference, while AXA France won a top award for a campaign addressing domestic violence coverage.

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Mentioned
Fernando MachadopersonChipotleorganizationCannes LionsorganizationGeorge PopstefanovpersonEYorganizationJohn RudaizkypersonHavasorganizationMark SinnockpersonAXA FranceorganizationJane WakelypersonPepsiCoorganization
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