Dossier
AXA France
Coverage of AXA France in the Nexus archive.
- Creativity strikes back at the Cannes Lions advertising festival
The 2023 Cannes Lions advertising festival emphasized human creativity over AI, with Chipotle's Fernando Machado criticizing overreliance on optimization tools. A Havas study revealed 84% of brands face consumer indifference, while AXA France won a top award for a campaign addressing domestic violence coverage.