More than a club: how Paris Saint-Germain took inspiration from the Barcelona slogan and the New York Yankees cap to create a global business brand

Paris Saint-Germain (PSG) is transforming the Barcelona slogan 'més que un club' into a business model by blending sport and commerce, as seen in their New York pop-up event. The club aims to become a global brand, leveraging Parisian culture and fashion, with 240 million fans worldwide, 90% outside France. Key figures like Chief Revenue Officer Richard Heaselgrave and Chief Brand Officer Fabien Allègre highlight their commercial strategy.