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Qatar Sports Investment

Coverage of Qatar Sports Investment in the Nexus archive.

Earliest in view: Jun 28 · 09:30 UTCMost recent: Jun 28 · 09:30 UTC

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BUSINESSJun 28 · 09:30 UTCFORTUNE
More than a club: how Paris Saint-Germain took inspiration from the Barcelona slogan and the New York Yankees cap to create a global business brand
Paris Saint-Germain (PSG) is transforming the Barcelona slogan 'més que un club' into a business model by blending sport and commerce, as seen in their New York pop-up event. The club aims to become a global brand, leveraging Parisian culture and fashion, with 240 million fans worldwide, 90% outside France. Key figures like Chief Revenue Officer Richard Heaselgrave and Chief Brand Officer Fabien Allègre highlight their commercial strategy.