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TECHNOLOGYJun 30 · 14:33 UTCBUSINESS INSIDERJulia Hood ([email protected])

The AI pendulum is swinging back to a more realistic place, says Don McGuire, CMO of Qualcomm

Don McGuire, CMO of Qualcomm, stated during the 2026 Cannes Lions Festival of Creativity that discussions about AI in the enterprise are becoming more realistic, emphasizing the collaboration between humans and AI to make it useful.

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Don McGuirepersonQualcommorganizationBusiness InsiderorganizationCannes Lions Festival of Creativityorganization
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