Cannes Lions Festival of Creativity
Coverage of Cannes Lions Festival of Creativity in the Nexus archive.
- Being "intentional" with content will help brands win in GEO, says Chime's top marketer, Vineet Mehra
Vineet Mehra, chief growth and marketing officer at Chime, emphasized that intentional content creation and placement will be crucial for brands achieving organic growth. He highlighted that companies are leveraging tools to improve discoverability in large language models.
- The AI pendulum is swinging back to a more realistic place, says Don McGuire, CMO of Qualcomm
Don McGuire, CMO of Qualcomm, stated during the 2026 Cannes Lions Festival of Creativity that discussions about AI in the enterprise are becoming more realistic, emphasizing the collaboration between humans and AI to make it useful.
- AI is overwhelming our senses—Edward Enninful has an answer for that
Edward Enninful, co-founder of EE72, advocates for human-led creativity in a world dominated by AI, emphasizing 'slow digital' and curated content. The article discusses AI's transformative potential and Enninful's media company's commitment to human-created content, contrasting with synthetic content overload.
- David Droga on AI and the end of ‘mediocre’ human-made ads
David Droga argues AI will eliminate mediocre creative work in advertising and related fields, emphasizing the resilience of originality. OpenAI is expanding into ad revenue with tools to automate creative processes, drawing attention at the Cannes Lions event.