Microdramas are one way Crocs is reaching consumers, says Carly Gomez, the brand's top marketer

Carly Gomez, Crocs' chief marketing officer, announced that the company is producing microdramas as part of their marketing strategy, positioning themselves as early adopters in this new space. She mentioned the initiative was inspired by one of the brand's employees during her speech at the 2026 Cannes Lions International Festival of Creativity.