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The Nexus
TECHNOLOGYJul 1 · 18:13 UTCTHE REGISTER

AI search could kill the web without new quality signals and revenue models

AI search features like Google AI Overviews are reducing website traffic by keeping users on search platforms, threatening the open web's economic model. Studies show a 39.8% drop in outbound clicks and a 34.5% rise in zero-click searches, with concerns about lost revenue and signals for publishers.

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Mentioned
Alex ChanpersonSaharsh AgarwalpersonAnanya SenpersonSundar PichaipersonHarvard Business SchoolorganizationIndian School of BusinessorganizationCarnegie Mellon UniversityorganizationGoogleorganizationAI Overviewstopiczero-click searchestopicopen webtopicdurable attention capitaltopic
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