Dossier
durable attention capital
Coverage of durable attention capital in the Nexus archive.
- AI search could kill the web without new quality signals and revenue models
AI search features like Google AI Overviews are reducing website traffic by keeping users on search platforms, threatening the open web's economic model. Studies show a 39.8% drop in outbound clicks and a 34.5% rise in zero-click searches, with concerns about lost revenue and signals for publishers.