CMOs need to show results, but they also need inspire their brand and teams, says Meta's Alex Schultz

CMOs are evaluated based on results rather than creativity or awards, and must inspire their teams, according to Meta's Alex Schultz. Schultz transitioned from CMO to chief data officer at Meta, passing the role to Denise Moreno, and highlighted three future AI categories for brands, with the middle category of AI-enabled brands and humans being the largest.