BUSINESSBUSINESS INSIDER
Companies are thinking smarter about how technology can drive business outcomes, says Bain's Erika Serow
Erika Serow, Bain's chief marketing officer, emphasizes that the CMO role involves creativity, measurement, and technology deployment. Companies are shifting focus to use AI to address business priorities rather than creating priorities around AI.
Mentioned
Related Signal
Adjacent reporting
- BCG's Mark Abraham
- AI tools can give CMOs time to focus on taste and judgment, says Reddit's Jim Squires
- CMOs need to show results, but they also need inspire their brand and teams, says Meta's Alex Schultz
- Demonstrating marketing ROI is one of the most important jobs today, says JLL's Siddharth Taparia
- Disney's new CEO says his focus is on storytelling and creativity