Cannes Lions Festival
Coverage of Cannes Lions Festival in the Nexus archive.
- Jonathan Mildenhall, CMO of Rocket Companies, talks about the brand's transformation, and the responsibility of CMOs now
Jonathan Mildenhall, CMO of Rocket Companies, discussed the brand's successful transformation during an interview at the 2026 Cannes Lions Festival. He highlighted exceeding brand and commercial metrics and emphasized CMOs' leadership roles in driving enterprise-wide change.
- Autodesk's Dara Treseder explains why the company is investing $350 million in AI training
Autodesk is investing $350 million in AI training and tools to help people learn artificial intelligence, as stated by Dara Treseder, the company's chief marketing officer, at the 2026 Cannes Lions Festival. The initiative aims to address concerns about AI's reliability and relevance in the workplace, based on the company's AI jobs report showing a gap between personal and professional AI comfort levels.
- In a world driven by demand generation, CMOs must be the expert on the customer, says Mars' Gabrielle Wesley
Gabrielle Wesley, CMO of Mars North America, emphasized demand generation as a top priority for brands during the 2026 Cannes Lions Festival. She highlighted marketers' responsibility to lead in understanding consumers and aligning organizational strategies, drawing parallels between marketing pressures and coaching in sports.
- CMOs aren't just driving marketing, they are forging the next leadership generation, says JP Morgan's Tracy-Ann Lim
Tracy-Ann Lim, global chief media officer at JP Morgan Chase, emphasized that CMOs must focus on long-term leadership development during a 2026 Cannes Lions Festival interview. She highlighted the importance of clarity and cultivating new marketing leaders amidst rapid change.
- Companies are thinking smarter about how technology can drive business outcomes, says Bain's Erika Serow
Erika Serow, Bain's chief marketing officer, emphasizes that the CMO role involves creativity, measurement, and technology deployment. Companies are shifting focus to use AI to address business priorities rather than creating priorities around AI.
- Media, tech and advertising elite return to Cannes Lions Festival
Media, tech, and advertising industry leaders are returning to the Cannes Lions Festival. The article highlights the importance of connecting AI with creators, commerce, and evolving premium media to succeed in the future of media.