Autodesk
Coverage of Autodesk in the Nexus archive.
- Marketing’s new mandate: Why AI is forcing CMOs to think like ‘mini CEOs’
The article discusses how AI is transforming the role of chief marketing officers (CMOs), requiring them to adopt a broader strategic mindset akin to CEOs. CMOs are now expected to drive business growth, lead technology adoption, and influence enterprise-wide strategies. Examples include Autodesk's CMO emphasizing technology mastery and Coca-Cola using AI for ad campaigns, while concerns about AI-generated content's impact on consumer trust persist.
- Autodesk's Dara Treseder explains why the company is investing $350 million in AI training
Autodesk is investing $350 million in AI training and tools to help people learn artificial intelligence, as stated by Dara Treseder, the company's chief marketing officer, at the 2026 Cannes Lions Festival. The initiative aims to address concerns about AI's reliability and relevance in the workplace, based on the company's AI jobs report showing a gap between personal and professional AI comfort levels.
- Claude can now plug directly into Photoshop, Blender, and Ableton
Anthropic has launched connectors for Claude, enabling integration with creative software like Adobe Creative Cloud, Blender, and Ableton. These tools allow users to perform tasks such as debugging scenes in Blender or applying object changes directly through the chatbot interface, aiming to enhance creative workflows.