CMO Insider
Coverage of CMO Insider in the Nexus archive.
- Patrón thinks its biggest selling point is what's not in its tequila
Patrón launched a provocative outdoor ad campaign focused on what is not in its tequila to stand out amidst falling US spirits sales and market crowding. This strategy follows regulatory issues with Mexico's Tequila Regulatory Council (CRT), which previously restricted the use of the "additive-free" claim. Patrón plans for ingredient transparency to become its marketing superpower, noting that consumers are increasingly interested in product sourcing.
- Mastercard's Jill Kramer says AI can be an engine of human creativity and insight
Jill Kramer, Mastercard's chief marketing and communications officer, emphasizes AI's potential to enhance creativity and insights in marketing. She highlights the importance of embracing AI's positive applications and fostering a company-wide commitment to brand protection and innovation.
- Jonathan Mildenhall, CMO of Rocket Companies, talks about the brand's transformation, and the responsibility of CMOs now
Jonathan Mildenhall, CMO of Rocket Companies, discussed the brand's successful transformation during an interview at the 2026 Cannes Lions Festival. He highlighted exceeding brand and commercial metrics and emphasized CMOs' leadership roles in driving enterprise-wide change.
- Why 25 billion impressions means nothing, according to Mars Snacking CBO Rankin Carroll
Rankin Carroll, Mars Snacking's CBO, discusses the $36 billion acquisition of Kellanova and marketing insights on the CMO Insider podcast. The episode includes a sponsored segment from LinkedIn Ads.
- Geico's famous gecko is getting an AI makeover
Geico is using an AI-generated version of its iconic gecko for a 'live' podcast interview with Azzi Fudd, part of its strategy to modernize marketing. The AI gecko will also appear in billboards and streaming ads, testing consumer acceptance of AI-generated content.