DossierENTITY

brand transformation

Coverage of brand transformation in the Nexus archive.

Earliest in view: Jul 3 · 22:10 UTCMost recent: Jul 3 · 22:10 UTC

Co-mentioned in this coverage

Jonathan Mildenhallperson1 Rocket Companiesorganization1 Cannes Lions Festivalorganization1 CMO Insiderorganization1 enterprise transformationtopic1 CMO leadership roletopic1

Recent coverage

BUSINESSJul 3 · 22:10 UTCBUSINESS INSIDER
Jonathan Mildenhall, CMO of Rocket Companies, talks about the brand's transformation, and the responsibility of CMOs now
Jonathan Mildenhall, CMO of Rocket Companies, discussed the brand's successful transformation during an interview at the 2026 Cannes Lions Festival. He highlighted exceeding brand and commercial metrics and emphasized CMOs' leadership roles in driving enterprise-wide change.