Tequila

Patrón launched a provocative outdoor ad campaign focused on what is not in its tequila to stand out amidst falling US spirits sales and market crowding. This strategy follows regulatory issues with Mexico's Tequila Regulatory Council (CRT), which previously restricted the use of the "additive-free" claim. Patrón plans for ingredient transparency to become its marketing superpower, noting that consumers are increasingly interested in product sourcing.

A 25-year-old man allegedly led Nashville police on a high-speed chase while two children were in the backseat of his vehicle. He abandoned the car and fled into the woods, and police later found the children unharmed but scared and unrestrained. The man was arrested and has multiple warrants for evading arrest and reckless driving.

Mexico plans to impose stricter tariffs on imported alcohols to counter high tariffs on its tequila exports, as announced by Economy Minister Marcelo Ebrard. Tequila, Mexico's second-largest agro-industrial export, faces up to 150% tariffs in some markets, prompting calls for balanced trade measures. The government aims to protect the industry's economic and cultural value while expanding global exports.

Kevin Hart is involved in a tequila venture called 'Skin in the Game,' indicating his interest in the alcohol industry. The project suggests his expansion into new business opportunities beyond comedy and entertainment.