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demand generation

Coverage of demand generation in the Nexus archive.

Earliest in view: Jul 2 · 16:52 UTCMost recent: Jul 2 · 16:52 UTC

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BUSINESSJul 2 · 16:52 UTCBUSINESS INSIDER
In a world driven by demand generation, CMOs must be the expert on the customer, says Mars' Gabrielle Wesley
Gabrielle Wesley, CMO of Mars North America, emphasized demand generation as a top priority for brands during the 2026 Cannes Lions Festival. She highlighted marketers' responsibility to lead in understanding consumers and aligning organizational strategies, drawing parallels between marketing pressures and coaching in sports.