CMO
Coverage of CMO in the Nexus archive.
- The greatest asset that a CMO has is trust, says Snowflake's Denise Persson
Denise Persson, chief marketing officer at Snowflake, emphasizes that trust is the most critical asset for CMOs and brands. She highlights the importance of building an AI operating model across organizations, a key topic discussed at Cannes, and advises CMOs to align with company priorities to drive quick impact.
- Companies are thinking smarter about how technology can drive business outcomes, says Bain's Erika Serow
Erika Serow, Bain's chief marketing officer, emphasizes that the CMO role involves creativity, measurement, and technology deployment. Companies are shifting focus to use AI to address business priorities rather than creating priorities around AI.
- CMOs today need to disrupt themselves, says Adobe's top marketer Lara Balazs
Lara Balazs, Adobe's chief marketing officer, emphasizes that modern CMOs must constantly disrupt and reinvent themselves to adapt to changing market dynamics. Adobe's marketing team tests and co-creates products to provide feedback for product development.
- Over 95% of Ulta Beauty's sales come from its loyalty members, says CMO Kelly Mahoney
Ulta Beauty's CMO Kelly Mahoney revealed that over 95% of the company's sales come from loyalty members. She discussed leveraging customer data to create personalized experiences at Cannes Lions 2026.
- Focus on effective governance and delivery of services through bureaucratic rejig
A bureaucratic reshuffle in the CMO is expected to lead to changes in key departments, with Chief Minister A. Revanth Reddy prioritizing officials with proven track records ahead of the next elections. Senior bureaucrat Sanjay Jaju has been appointed as the new Chief Secretary.
- Bihar CM transfers over ₹200 crore to 3.96 lakh farmers hit by natural calamities in March
Bihar Chief Minister transferred over ₹200 crore to 3.96 lakh farmers affected by natural calamities in March. The funds were allocated due to storms, unseasonal rainfall, and hailstorms during the third and fourth weeks of March in the 2025-26 rabi season.
- CMOs are getting more responsibility — without power
A Lippincott study of 541 global CMOs reveals that 80% face bureaucratic hurdles in decision-making and 84% struggle to align stakeholders with marketing vision, despite rising job titles like CGO. CMOs report low autonomy (44%) and a 'trust problem' in the C-suite regarding marketing's financial impact, exacerbated by AI-driven analytics prioritizing short-term results over long-term brand building.
- HARVEST: Showdown day for gene editing rules
The article discusses a critical day for gene editing regulations, focusing on topics including seeds, CMO, budget, and livestock. The showdown highlights ongoing debates or decisions related to these areas.