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Lara Balazs

Coverage of Lara Balazs in the Nexus archive.

Earliest in view: Jul 1 · 19:52 UTCMost recent: Jul 1 · 19:52 UTC

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BUSINESSJul 1 · 19:52 UTCBUSINESS INSIDER
CMOs today need to disrupt themselves, says Adobe's top marketer Lara Balazs
Lara Balazs, Adobe's chief marketing officer, emphasizes that modern CMOs must constantly disrupt and reinvent themselves to adapt to changing market dynamics. Adobe's marketing team tests and co-creates products to provide feedback for product development.