Dossier
AI operating model
Coverage of AI operating model in the Nexus archive.
- The greatest asset that a CMO has is trust, says Snowflake's Denise Persson
Denise Persson, chief marketing officer at Snowflake, emphasizes that trust is the most critical asset for CMOs and brands. She highlights the importance of building an AI operating model across organizations, a key topic discussed at Cannes, and advises CMOs to align with company priorities to drive quick impact.